To empower providers to get ahead of health, replacing one-and-done sick care with evidence-based wellness, built on a true clinical baseline for every patient.
Modern medicine is still built around sickness, not health.
Patients see a provider once, then disappear until something's wrong. And the powerful therapies transforming this space, peptides, hormones, medical weight loss, longevity protocols, are too often prescribed without a true picture of the patient underneath. We can do better than that.
Treating without a baseline
Powerful therapies are prescribed on reported symptoms, not real visibility into a patient's biology. Without a baseline, you can't optimize what you can't see.
The least-monitored, most-questioned medicine
Peptides, longevity, and hormone therapy face the most scrutiny, yet have been the least rigorously measured. The gap between the two is where careers and patients are put at risk.
Patients leave and don't come back
Most people see a doctor once and vanish until they're sick again. Practices have had no tool to bring patients back to stay well, only to treat them when they're unwell.
Build a patient's health on evidence, not guesswork.
Imagine every therapy you prescribe standing on a real clinical baseline. Imagine bringing patients back regularly to keep them well, building lifestyle programs on actual blood evidence, and practicing the proactive medicine you got into this for. That's the practice SWONKDOG Labs helps you build.
Establish the baseline
Start every patient with a true clinical baseline, then find the markers that let you optimize their health. You prescribe with visibility into who they actually are, and build lifestyle programs on evidence, not assumption. This is the medicine your oath is about.
Justify treatment beyond question
Specialized medicine, peptides, hormones, longevity, carries more scrutiny than anywhere else, and has long been overlooked. Real blood work lets you understand and defend every decision with clinical evidence, so your treatment stands up to any question.
Bring patients back to stay well
Most patients see a doctor once and disappear until they're sick. This gives your practice a tool it never had, a reason for patients to return regularly, not for sick care, but to stay well. Care built around wellness keeps people coming back, and a practice built on wellness grows exponentially.
Built for how you already practice.
Whatever you prescribe, responsible monitoring is the standard of care, and the recurring, branded touchpoint that keeps patients with you.
Medical Weight Loss
Metabolic and safety monitoring across a weight-loss program. Keep the labs you're already sending out, branded, in-house, responsible.
Hormone / TRT-HRT
The ongoing safety monitoring hormone therapy requires, the part that protects your patients and your license. Effortless and under your brand.
Longevity / Optimization
Trend-over-time markers your cash-pay patients pay to see, the proof that makes them renew, and the rigor that keeps them safe.
Behavioral Health & Recovery
Routine monitoring for your census, plus discreet, consent-forward screening, with observed, certified collection where it matters. Handled with care, under your program's brand.
Fitness & Performance
Gyms, coaches, and performance facilities: give members real, evidence-based optimization, labs, monitoring, and protocols, under your brand. No provider on staff required (see below).
Not a prescriber? You don't have to be.
Gyms, coaches, and wellness brands have always hit the same wall: you can't order labs or offer optimization protocols without a licensed provider. Our built-in telehealth layer removes that wall, the licensed providers are already in place.
You bring the audience. We bring the licensed providers and the labs. You earn the margin on the branded program and the diagnostics; the telehealth provider handles, and earns on, the consult. You gain a real product line without hiring a medical team.
Every clinical decision stays with the licensed provider. You supply the members and the brand; the provider decides what's clinically appropriate to order and prescribe. Clean, compliant, and built to stay that way.
Request Access for Fitness & WellnessLive in days. We handle the rest.
We commoditized the setup, preset programs, branded kits, proven workflows, so you launch in days, not the months a custom build takes.
Branded kits ship
Your-brand kits go to your patients, ready to collect at home with AI-guided instructions.
Clinician-reviewed results
Samples process through a proven diagnostics platform; results return clean and reviewed.
Monitor & prove
An ongoing rhythm keeps patients on track, and keeps them coming back to you.
The part we only share with licensed providers.
The numbers, the closed-loop system, the specialty match, and the plans, unlocked when you register with your NPI. One step, one business day.
Your revenue model
Exactly how much a practice your size earns, the markup, the recurring line, and the billable visit math.
The closed loop + national reach
Test to consult to treat to re-test, the remote care system that runs across all 50 states.
Plans & pricing
The three plans, the branding ladder, your specialty match, and how to launch in days.
Get the full picture.
Providers: enter your NPI to unlock your revenue model, the closed-loop system, your specialty match, and plans. Fitness & wellness brands: tell us about your business. The telehealth layer supplies the licensed provider, so you don't need an NPI to get started.
What a 500-patient practice earns.
Patients testing quarterly, at your own cash price. You set the price, everything above our fixed costs is yours.
Your test markup
At a $299 patient price, after lab cost and our flat $40/test fee. You set the price, the upside is uncapped.
Your office-visit line
You're the prescriber, each order is a real, billable visit. A new revenue line most practices never capture.
Annual, one practice
New revenue from patients you already treat, no acquisition, no change to your medicine.
Not just labs. A complete remote care cycle.
On Growth & Network plans, labs become the trigger for a full loop, run inside your practice, at scale, without building anything.
Test → Consult → Treat
A branded at-home test triggers a telehealth consult and your prescription, all under your brand.
Re-test → Prove
Re-testing proves the therapy works, justifies the program, and brings the patient back.
Go national, all 50 states
Growth & Network come with everything you need for national outreach. Serve patients across all 50 states under your brand, without opening a single new location.
Far more than labs.
SWONKDOG runs on enterprise diagnostics infrastructure, so your brand can offer capabilities most practices can't build alone.
Observed & certified collection
Network & Recovery. Video/photo-verified collection with professional observation and compliance certification, defensible, chain-of-custody-grade results. The standard for recovery programs and anyone who needs results that hold up.
Patient training & education
All plans. Branded, guided education that improves collection accuracy, fewer errors, cleaner results, better outcomes.
Multi-language support
Growth & Network. AI-based translation so you can serve every patient population under your brand.
EHR & health-app integration
Network. Connect to your EHR and Apple/Android Health, the deep integration that makes it truly your platform, and powers your branded app.
Private-label storefront
Setup for a fee. We stand up a branded ecommerce storefront for your programs, your brand, your patients, your catalog. One-time setup, ask for details.
Find your practice. We have the panel.
Every panel is mapped to the specialties that order it, so the monitoring fits how you actually practice.
Medical Weight Loss
Metabolic panel. Obesity Medicine, Endocrinology, Family & Internal Medicine, Bariatrics.
Hormone / TRT-HRT
Hormone panel. Men's Health & Urology, Gynecology & Women's Health, Endocrinology, Anti-Aging.
Longevity / Optimization
Longevity panel. Functional & Integrative, Aesthetic & Med Spa, Sports & Performance, Anti-Aging.
Behavioral Health & Recovery
Recovery panel. Addiction Medicine, Behavioral Health, Primary Care, monitoring + consent-forward screening.
Med Spa & Aesthetics
Metabolic + Longevity. Aesthetic practices adding weight loss, IV, and wellness services.
Fitness & Performance
Longevity + Hormone. Gyms, coaches, and performance brands, via the telehealth provider layer, member optimization under your brand.
Multi-specialty & platforms
All panels. Groups & networks running several programs, one integration, your brand.
Three ways to launch.
The more you grow, the more it's your brand. Patient results are always "Powered by SWONKDOG Labs." $40/test on every plan.
Starter
- Monthly waived at 50+ kits/mo, 12-mo term
- SWONKDOG Labs-branded
- One vertical, preset panel
- You write scripts, the visit is yours to bill
Growth
- Your logo & front-end design
- All preset panels, all verticals
- The closed loop + national reach (50 states)
- Standard kits
Network
- Fully your brand + your branded kits
- Preset + custom panels (quoted)
- Observed & certified collection · EHR / health-app integration
- 400 kits/mo · national reach
- Add-on: your own branded patient app, ask for details
A specialist will walk you through exact panels, pricing, and your tailored numbers on a quick call.